Case Study

Background
In 2018, Freedom Boat Club of Tampa Bay operated 13 locations with a fleet of 162 boats. With an ambitious goal of 40% annual growth, they engaged our team to develop a robust marketing platform and campaign to generate high-quality leads, leveraging their existing strong sales team.

Results
From 2018 to 2023, our strategic marketing efforts drove significant growth, expanding the fleet to over 600 boats across 33 locations in the Tampa Bay region. Our campaigns consistently met or exceeded the 40% annual growth targets. In 2023, Freedom Boat Club of Tampa Bay was acquired by FBC Corporate, recently purchased by Brunswick Corporation. Prior to the acquisition, our marketing initiatives, primarily focused on CTV and Open House texting invitations, outperformed those of FBC Corporate, as detailed in the accompanying case study.

Key Success Factors
A cornerstone of Freedom Boat Club of Tampa Bay’s success was their commitment to affordability. By significantly reducing boating costs, the club made the experience accessible to thousands of families. Their focus on maintaining competitive pricing while upholding exceptional customer service strengthened their market position and fueled sustained growth.

AI-Powered Engagement
The marketing landscape has evolved significantly with the integration of artificial intelligence. We leverage advanced AI chatbots to engage prospects visiting landing pages, delivering instant, personalized interactions. Additionally, our AI-driven systems promptly contact prospects who submit information request forms, capitalizing on peak interest within moments of submission. Research indicates that immediate follow-up maximizes engagement, significantly boosting conversion rates. Continuous improvements in AI voice quality and interaction capabilities further enhance prospect engagement, driving measurable improvements in conversion performance.

Enhanced Reporting for Strategic Decisions
Modern reporting tools have transformed data accessibility for decision-makers. Our real-time dashboards provide critical insights, empowering businesses with actionable data to optimize strategies and achieve return-on-investment (ROI) goals. Explore how our cutting-edge tools can help you meet your performance objectives.